Private Label Sportswear: A Practical Guide for New Brands

How to brief a manufacturer, set MOQs, and move from sample to first bulk order with confidence.

Launching a private label line starts with a clear product brief — silhouette, fabric hand-feel, target retail price, and branding placements.

Share reference garments or tech packs early. The clearer your target, the faster sampling converges.

Plan MOQ by colourway, not only by style. Colour complexity drives fabric booking and cost.

Approve a pre-production sample before bulk. It is the contract for construction and finish quality.

Ready to manufacture?

Talk to Sportify about sampling and bulk production.